Albert
Albert is an AI marketing platform that provides 24/7 optimization, Moneyball media, personalization, and access to 90% of the programmatic advertising market. It autonomously optimizes ad campaigns and executes comprehensive, cross-channel strategies to help marketers run ads more efficiently.
Our Verdict
What is Albert
Albert is an autonomous AI marketing platform designed to run and optimize digital advertising campaigns with minimal human involvement. It continuously analyzes audience behavior, reallocates ad spend, and adjusts targeting across channels like search, social, and programmatic advertising. With access to roughly 90% of the programmatic ad market, Albert acts as an always-on digital marketer—optimizing budgets, testing creatives, and personalizing ads in real time. Its goal is to help brands scale their advertising efforts efficiently while improving ROI through data-driven automation.
Is Alberto worth registering and paying for
Albert is worth the investment if you manage large advertising budgets, run multi-channel campaigns, and want to automate optimization without constant manual adjustments. Brands with strong data infrastructure can see major improvements in efficiency and ROI thanks to Albert’s autonomous decision-making and always-on optimization. However, for smaller businesses, low-budget advertisers, or teams wanting full manual control, the platform may feel costly and unnecessary. In short, Albert excels for mid-market and enterprise advertisers seeking scalable AI-powered campaign management.
Our experience
I’m the performance marketing director for a fashion e-commerce brand doing $180M online. We were spending $2M+ a month across Google, Meta, TikTok, and programmatic, and honestly, it felt like we were just lighting money on fire half the time. My team of six was drowning in dashboards, constantly moving budgets around, and still missing huge spikes because someone was asleep when TikTok suddenly went nuclear at 2 a.m.
Then our agency pitched Albert. “It’s an AI that runs your ads for you.” I laughed. Hard. Told them the day an AI can beat my team is the day I retire to a beach.
Three weeks later I was eating those words with a side of crow.
We started with 30% of budget in Albert as a test. Hooked up all the accounts, gave it guardrails (max CPA, whitelisted placements, brand safety, etc.), and basically pressed go. First 48 hours it scared the hell out of me—shifted $180k from Google Shopping to TikTok overnight because some random sound went viral with our demo. I almost paused everything. Then the numbers rolled in: ROAS on that shift was 14.7. My team had never hit double digits on TikTok. Ever.
By week four we moved 100% of budget into Albert. The thing never sleeps. It caught a negative keyword gap on Google at 3:17 a.m. that was burning $4k a day. Paused it, reallocated to a lookalike that was crushing on Meta, and we ended the month 38% under CPA goal with 22% more revenue.
Creative testing is ridiculous. Albert will spin up 50 headline/creative combos we’d never think of, kill the losers in hours, and triple down on winners. One weird purple background + “Steal the Look” headline is now our highest-performing creative ever. My creative team hates it but can’t argue with the data.
Real numbers from our instance:
- Monthly spend: $2.1M → $2.8M (we gave it more money because it asked nicely)
- ROAS: 4.2 → 8.9
- CPA: $84 → $41
- Team headcount dedicated to media buying: 6 → 1 (me, basically just watching Albert work)
The scary stuff:
- You feel useless sometimes. I went from 12-hour days to checking reports over coffee.
- It’s scary expensive. We’re paying low-seven figures a year, plus percentage of spend.
- Zero transparency on some moves. It’ll shift $200k with no explanation beyond “higher predicted ROAS.” You just trust it.
- Customer support is… fine. When you’re spending this much you expect white-glove 24/7, but it’s mostly Slack and quarterly reviews.
But here’s the truth: we just had our first $42M revenue month. My bonus check looked like a phone number. The CFO who used to grill me every week now just asks, “Can Albert spend more?”
If you’re running serious ad spend and your team is stretched thin, Albert is genuinely terrifying in the best way. It took my job and did it better than I ever could. I’m not even mad—I’m just along for the ride now, sipping coffee while the robot prints money.
Just don’t tell it I said that.
