Brand24

Designed in Poland 🇵🇱

$149/mo ~~No free trial~~ Visit Website

Brand24 is an online brand monitoring and social media listening tool that helps businesses and individuals track mentions of their brand, products, or relevant keywords in real time across the internet. It monitors social media (like Twitter, Facebook, Instagram), news sites, blogs, and forums, enabling users to analyze brand influence, sentiment (positive, negative, neutral), and market trends.

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Price

Individual $149/mo | Team $199/mo | Pro $299/mo | Enterprise $499/mo

Platforms Supported

Browser Based (Cloud)

Our Verdict

8.3Expert Score

Editorial Score

We ensure that our evaluations are fair and truthful.

Usability

Accuracy

Compatibility

8.5

Functionality

Free Features

Pros

Real-Time Brand Monitoring: Instant updates on brand mentions across multiple channels.
Sentiment Analysis: Quickly gauge how people feel about your brand (positive, neutral, or negative).
Influencer and Competitor Insights: Identify key influencers and track competitor activities.
Custom Alerts: Stay informed with notifications about important mentions or trends.
Collaboration-Friendly: Offers tools for teams to collaborate and manage online reputation efficiently.
Data Visualization: Clear dashboards and reports make insights actionable.

Cons

Paid Tool: May not fit smaller budgets, especially for solo entrepreneurs.
Data Overload: High volume of data can be overwhelming if not properly managed.
Potential Noise: Automated sentiment analysis may misclassify some mentions.
Learning Curve: Advanced features and analytics may take time to master.

What is Brand24?

Brand24 is an online brand monitoring and social media listening tool that helps businesses and individuals track mentions of their brand, products, or relevant keywords in real time across the internet. It monitors social media (like Twitter, Facebook, Instagram), news sites, blogs, and forums, enabling users to analyze brand influence, sentiment (positive, negative, neutral), and market trends. Below are its key features:

Real-Time Monitoring: Track mentions of your brand, products, or keywords across social media, blogs, news sites, and forums in real time.
Sentiment Analysis: Determine whether mentions are positive, negative, or neutral to understand public perception.
Influencer Identification: Identify influential voices talking about your brand or niche.
Data Analytics and Reporting: Provides detailed reports and visualizations to help refine marketing strategies.
Competitor Analysis: Track competitors’ online presence and mentions for benchmarking.
Custom Alerts: Receive instant notifications about critical mentions or spikes in activity.
Hashtag Tracking: Monitor the performance of branded and relevant hashtags.
Collaboration Tools: Facilitate team collaboration with shared dashboards and notes.

Is Brand24 worth registering and paying for?

Brand24 is ideal for businesses and individuals who need to monitor brand reputation, analyze market trends, and assess social media influence in real time—especially marketers, PR teams, and brand managers. It offers detailed data analysis, sentiment tracking, and competitor monitoring, helping users optimize marketing strategies and respond to public sentiment quickly. While it’s a paid tool, its robust features make it well-suited for anyone with brand monitoring needs. A trial version is available to help evaluate its value before subscribing.