AI-Driven Marketing refers to the use of artificial intelligence (AI) technology to automatically optimize and enhance marketing strategies, enabling more precise market outreach and user engagement. These tools assist with a range of marketing tasks, including data analysis, personalized recommendations, and marketing automation. They are typically trained on large-scale user data, behavioral analytics, and deep learning models, allowing them to understand user needs, generate effective marketing plans, and improve ad performance. Representative tools include HubSpot AI, Adobe Sensei, Google Ads AI, and Meta Advantage+.