AI-generated video tools like Runway Gen-2, Pika Labs, and OpenAI’s Sora make it possible to create videos from simple prompts—whether that’s text, images, or audio. They’re great for things like turning an idea into a quick animation, prototyping ad concepts, or experimenting with short films without traditional filming or editing. The results can be visually striking, often matching the style or mood you’re aiming for, but they’re not always perfect—sometimes the motion looks odd, or details don’t render quite right. Still, for creators, marketers, and anyone curious about video production, these tools open up exciting possibilities that would have been unthinkable a few years ago.