Make
Make is a no-code/low-code automation platform that connects apps and automates workflows, helping users save time and streamline repetitive tasks. Similar to Zapier but more visual and powerful, it lets you design complex multi-step automations using an intuitive drag-and-drop interface.
Our Verdict
What is Make
Make is a no-code/low-code automation platform that connects apps and automates workflows, helping users save time and streamline repetitive tasks. Similar to Zapier but more visual and powerful, it lets you design complex multi-step automations using an intuitive drag-and-drop interface. With support for hundreds of popular services like Google Workspace, Slack, and Shopify, Make allows both beginners and advanced users to build scenarios that include branching, filters, and custom logic. Whether it’s saving Gmail attachments to Google Drive, sending Slack alerts for Shopify orders, or syncing data between Airtable and Google Sheets, Make offers flexibility and control without requiring coding skills.
Is Make worth registering and paying for
Make (formerly Integromat) can definitely be worth paying for if your business or projects require complex automations across multiple apps. The free plan is solid for testing or small personal use, but its limits on operations and scheduling quickly become restrictive once you start building more advanced workflows. Paid plans unlock higher task volumes, faster execution times, advanced features like routers and error handling, and priority support. Compared to Zapier, Make generally offers more flexibility and a more visual, developer-friendly interface at a lower price point, though it has a steeper learning curve.
👉 Verdict: If you just need a few simple automations, the free tier is fine. But if you’re running a business, handling high-volume workflows, or need advanced customization, paying for Make is usually a smart investment.
Our experience
We chose to explore Make as a team to automate workflows for our group project—a small online bookstore—and it was a collaborative powerhouse that transformed how we managed repetitive tasks across our apps. Our team of five, including a marketer, a developer, an operations lead, a content creator, and a business owner with limited tech skills, needed a no-code/low-code platform that could connect our tools and let everyone contribute. Make’s visual drag-and-drop interface and support for services like Google Workspace, Slack, and Shopify felt like a dynamic teammate that made automation accessible and powerful for us all.
The intuitive drag-and-drop interface was a game-changer. Our operations lead, a non-coder, built a workflow to save Gmail attachments (like supplier invoices) to Google Drive by dragging blocks to create a “scenario.” The marketer set up a Slack alert for new Shopify orders, prompting, “Notify our team when a book sells,” and Make instantly linked the apps with a few clicks. We collaborated in real-time, testing flows in our shared workspace and suggesting tweaks, like adding filters to only notify for high-value orders. The visual canvas made it easy for everyone to see and understand the automation logic, sparking ideas across the team.
Make’s support for hundreds of services gave us incredible flexibility. Our developer connected Airtable to Google Sheets to sync inventory data, using branching logic to flag low-stock books. The content creator automated a workflow to post new blog updates from Google Docs to Slack, ensuring our team stayed aligned. We loved how Make handled complex multi-step automations—like routing Shopify order data to Google Sheets, then triggering an email campaign via Mailchimp for repeat customers. The ability to add custom logic, like filters for specific book genres, let us tailor workflows to our exact needs without coding.
Collaboration was seamless and inclusive. We shared scenarios in our team’s project management tool, letting everyone refine them. Our business owner, less tech-savvy, suggested adding a step to log sales data to a dashboard, which the developer implemented in minutes. Make’s power didn’t overwhelm beginners, yet it gave our developer room to experiment with advanced features like webhooks and custom variables, keeping everyone engaged. For example, we set up a scenario to send a Slack message summarizing weekly sales, which our marketer fine-tuned for clarity.
While Make’s feature set felt robust, it took our business owner a short learning curve to grasp the visual editor’s full potential. We overcame this by dividing tasks—marketer on notifications, developer on integrations, operations lead on data syncs—and using Make’s tutorials. The free plan, with 1,000 operations monthly, was perfect for testing, though we upgraded to a $9/month Core plan for more complex automations, which fit our small budget.
Our team’s shared experience with Make was efficient, empowering, and made automating our bookstore’s workflows feel effortless. It’s ideal for teams—small businesses, marketers, or developers—needing a visual, no-code/low-code platform to connect apps like Google Workspace, Slack, and Shopify. If your team wants to streamline repetitive tasks with flexible, powerful automations, Make is definitely worth checking out.
