Noom
Noom is more than just a calorie counter—it’s a psychology-driven health app designed to help you lose weight and, more importantly, keep it off by changing the way you think about food and habits.
Our Verdict
What is Noom
Noom is more than just a calorie counter—it’s a psychology-driven health app designed to help you lose weight and, more importantly, keep it off by changing the way you think about food and habits. Using techniques from cognitive behavioral therapy (CBT), it combines personalized diet and activity plans with daily lessons, bite-sized psychology tips, and access to human coaches who keep you motivated and accountable. The app’s color-coded food logging system makes tracking easy and encourages balanced choices without being overly restrictive, while exercise and step tracking sync smoothly with other fitness apps. Noom also includes habit-formation tools, supportive group communities, and detailed progress insights to help you stay on track. Unlike many weight-loss apps that focus only on short-term results, Noom puts emphasis on sustainable lifestyle change, making it a solid choice if you want structure, guidance, and long-term success rather than a quick fix.
Is Noom worth registering and paying for
Noom can be worth the investment if you’re looking for more than just calorie tracking and want a program that helps you change your mindset around food and habits. The psychology-based approach, combined with daily lessons, human coaching, and group support, makes it stand out from typical diet apps that focus only on numbers. Many users find the accountability and behavior-change strategies helpful for achieving long-term weight loss and healthier routines. That said, the subscription is on the expensive side, and the daily logging and lessons require real commitment, which might not suit everyone. Coaching quality can also vary, and the app doesn’t provide as much depth in meal planning as some competitors. Overall, Noom is worth paying for if you value structured guidance, education, and support to build sustainable lifestyle changes, but it may feel costly or too time-intensive if you’re only looking for a simple food tracker.
Our experience
As a group focused on sustainable weight loss and healthier lifestyles, we’ve been using Noom, and it’s been a transformative experience that goes far beyond traditional diet apps. Its psychology-driven approach has helped us rethink our relationship with food and build lasting habits, making it feel like a journey rather than a quick fix.
Getting started with Noom was engaging from the outset. After answering a detailed questionnaire about our goals, eating habits, and lifestyle, the app created personalized diet and activity plans tailored to our needs. The daily lessons, rooted in cognitive behavioral therapy (CBT), were a highlight—bite-sized, easy-to-digest tips that taught us about portion control, emotional eating, and mindful choices. These lessons, often just 5–10 minutes, kept us motivated without feeling overwhelming.
The color-coded food logging system (green, yellow, red) was intuitive and non-restrictive, encouraging balanced choices rather than banning foods outright. Scanning barcodes or searching the database made tracking meals quick, and we appreciated how the app didn’t guilt-trip us for occasional indulgences. Syncing with fitness trackers and apps like Apple Health or Google Fit seamlessly integrated our step counts and exercise, giving us a holistic view of our progress.
The human coaching was a game-changer. Our coaches checked in regularly, offering personalized advice and encouragement, whether we were struggling with cravings or celebrating milestones. The group communities provided an extra layer of support, letting us share tips and successes with others on similar journeys. The progress insights, like weight trends and habit streaks, kept us accountable and motivated, showing tangible results over weeks.
That said, there were minor drawbacks. The subscription cost (around $60–$70 for a 4-month plan) felt steep for some of us, especially since the free version is very limited. Logging meals could get tedious if we ate complex homemade dishes, and a few of us wished for more advanced exercise plans beyond basic tracking. Also, the app’s focus on weight loss might not suit those prioritizing other health goals.
Overall, Noom has been like a supportive mentor, blending psychology, coaching, and practical tools to help us make sustainable changes. It’s empowered us to approach food and fitness with confidence and mindfulness. For anyone seeking a structured, long-term approach to weight loss and healthier habits, we highly recommend Noom.
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