Synthesia
Synthesia offers an innovative way to create video content, ideal for users and businesses needing fast, efficient video production. Using AI technology, it simplifies the process and supports multiple languages and customizable virtual avatars.Synthesia offers an innovative way to create video content, ideal for users and businesses needing fast, efficient video production. Using AI technology, it simplifies the process and supports multiple languages and customizable virtual avatars.
Our Verdict
What is Synthesia
Synthesia is an AI-powered video creation platform that allows users to generate professional-looking videos using virtual avatars and text-to-video technology. Instead of filming with real cameras or actors, you simply input a script, choose an avatar, and the AI creates a realistic presenter delivering your message. Synthesia supports over 120 languages, making it an ideal solution for corporate training, marketing, educational content, and internal communications. With customizable avatars, background options, and an intuitive editor, it enables fast and cost-effective video production for businesses of all sizes.
Is Synthesia worth registering and paying for
Synthesia is worth registering and paying for if you regularly create videos for training, marketing, or communication and want to save time, costs, and effort. Its AI avatars and multilingual support make it ideal for global teams or businesses producing large volumes of content. It’s not meant for highly cinematic or artistic projects but excels at professional and informative videos where clarity and efficiency matter most. For companies or educators seeking scalable, on-brand video production, Synthesia offers excellent value.
Our experience
After spending some serious time with Synthesia, I can genuinely say it’s a game-changer for anyone dealing with high-volume, professional video. It’s not a perfect replacement for a full-scale video production team—at least, not yet—but for specific, business-critical content, this platform delivers on its promise of speed and scale.
Here’s my natural, human-style review of the Synthesia experience:
The Best Parts: Where Synthesia Shines
1. Blazing Fast Production and Updates: This is the absolute core strength. I was able to create a polished, three-minute product explainer in about 45 minutes—a task that would have taken my team days (or weeks) with traditional filming, hiring actors, studio time, and post-production. But the real magic is in the updates. If a product feature or a compliance rule changes, I just edit the text script, hit regenerate, and the new video is ready in minutes. Say goodbye to expensive reshoots!
2. Global Reach, Instantly: The multilingual support is phenomenal. I typed a script in English, and with a single click, I could translate and generate the video with a new AI avatar speaking in Spanish, German, or any of the 140+ languages. The lip-syncing is surprisingly accurate, and the voice quality, while not identical to a human actor, is professional and smooth. For companies with a global workforce or international customers, this feature alone justifies the cost.
3. Ridiculously Easy to Use: You do not need to be a video editor. The dashboard is intuitive, much like creating a presentation in PowerPoint. You start from a template or a blank canvas, type your script, select an avatar, and add your visuals (like screen recordings or stock images from their built-in library). The learning curve is practically flat, making it perfect for non-technical teams like HR, L&D, or Sales Enablement.
4. Professional Look, Low Cost: The final video quality is excellent—1080p HD—and the avatars, especially the newer “Express-2” versions, are the most realistic I’ve seen in the AI space. They’re credible, professional, and consistent. When you factor in the massive savings on actors, equipment rental, travel, and editing salaries, the cost-efficiency is a no-brainer for corporate training and internal comms.
The Trade-Offs: What Still Needs Work
1. The “Uncanny Valley” Lingers (Sometimes): While the avatars are realistic, they aren’t human. There are still moments, especially with longer takes, where the facial expressions feel a little limited, the gestures feel programmed, and you get that slight “uncanny valley” feeling. For highly emotional or creative storytelling content, a real human touch is still better. Synthesia is built for conveying information, not for winning an Oscar.
2. Creative Customization is Limited: The platform is heavily template-driven. You can customize fonts, colors, layouts, and backgrounds, but you don’t have the creative flexibility of a full-featured video editor like Premiere Pro or Final Cut. If you want complex scene transitions, unique camera movements, or custom animated graphics, you’ll feel restricted. It’s designed for corporate structure and consistency, not artistic freedom.
3. Pricing Can Be a Headache for High-Volume Users: The starter and creator plans are limited by the number of video minutes per month/year. If your team starts churning out content—which you inevitably will, given how easy it is—you can hit those caps quickly, and the overage charges can be brutal. This is a tool best suited for enterprise-level or consistent, scalable business video, not necessarily a casual creator on a tight budget.
4. Content Moderation is Strict: Synthesia is strictly for business and professional content. They have a strict content moderation system, which, while understandable for ethical reasons, means you can sometimes get legitimate scripts rejected if they contain certain sensitive keywords, political commentary, or even mentions of real people outside of very specific contexts.
The Verdict
Synthesia is a powerful automation tool that fundamentally changes how businesses and large organizations handle video.
If your primary need is high-volume, scalable, multilingual, and quick video production for corporate training, compliance, product explainers, or internal communications, Synthesia is arguably the best platform on the market and will save you immense amounts of time and money. It replaces the actor and the voice-over artist entirely.
If your primary need is highly creative, emotive, or artistic content with full, granular control over every visual detail, you’ll find Synthesia too restrictive. It’s an information delivery system, and it is a damn good one, but it’s not a film studio.
