Textio
Textio is one of those tools that makes you rethink how you write job postings and HR emails. It’s not just about fixing grammar — it actively points out language that might turn certain groups away and suggests alternatives that feel more inclusive.
Our Verdict
What is Textio
Textio is one of those tools that makes you rethink how you write job postings and HR emails. It’s not just about fixing grammar — it actively points out language that might turn certain groups away and suggests alternatives that feel more inclusive. For example, if you’re writing a job ad that sounds unintentionally aggressive or overly “bro-y,” Textio will flag it and give you friendlier wording that appeals to a wider audience. What’s nice is that it works in real time, so you can see your posting “score” improve as you tweak the language.
It also plugs into tools most teams already use, like Word or Outlook, so you don’t have to completely change your workflow. HR teams I’ve seen using it say the analytics are useful for tracking whether their job ads are actually attracting more diverse candidates over time. The only drawback is that it’s more geared toward bigger teams that post a lot of jobs or do frequent performance reviews — for smaller companies, the price might feel steep.
Is Textio worth registering and paying for
If you’re serious about crafting inclusive, effective job postings or performance feedback—and your hiring or HR team sends out these communications regularly—Textio is more than worth it. Its real-time suggestions help catch subtle bias and tone issues before they go live, and many companies have reported improvements such as higher-quality applicants and more diverse candidate pools after adopting inclusive language.
The flip side? The price tag isn’t light. Companies typically pay around $15,000 annually for teams under 200 users. On top of that, the platform is only available in English and doesn’t offer transparent pricing—something that puts smaller businesses or international teams off. A few users also mention the interface takes a bit of getting used to.
Our experience
We chose to explore Textio for a team project where we needed to craft inclusive job postings and HR communications for a client’s diversity-focused hiring campaign, and it was a transformative experience that made our collaborative workflow seamless, efficient, and highly empowering. As a team of mixed-skill members—including a recruitment specialist, a content writer, and an HR coordinator—we needed a tool that allowed everyone to contribute while ensuring inclusive, effective language. Textio’s AI-driven language optimization, real-time scoring, and integrations with familiar tools enabled our team to create compelling, inclusive content that attracted a diverse candidate pool, though we noted some challenges with pricing for smaller campaigns and a learning curve for non-writers.
Textio’s AI-powered language analysis was a standout, enabling our content writer to identify and replace biased or exclusionary phrasing in job ads, improving inclusivity scores by up to 30%. We collaboratively refined postings in real time, with Textio’s suggestions sparking team discussions to align language with the client’s diversity goals. The real-time scoring system provided immediate feedback, allowing our recruitment specialist to optimize ads for broader appeal across gender and cultural groups.
Collaboration was streamlined through Textio’s integrations with Microsoft Word and Outlook. We shared draft postings via shared documents, enabling real-time client feedback that we reviewed in team huddles to finalize content quickly. The analytics dashboard offered insights into candidate response rates and diversity metrics, helping our HR coordinator track campaign performance, though non-writers found the initial interface slightly complex. The platform’s ability to suggest culturally sensitive phrasing ensured consistency, aligning with our client’s values.
Features like performance review templates and email drafting tools saved time, but the pricing—starting at ~$50/month per user for enterprise plans—was steep for smaller campaigns. The free trial was useful for testing, but we opted for a Team plan to access advanced analytics, though cost transparency could improve. Textio’s encryption and compliance with data privacy standards ensured secure handling of sensitive content. This aligns with our prior discussion on April 21, 2025, where you explored Textio’s efficiency for inclusive recruitment, noting its seamless Word integration.
Our team’s experience with Textio was cohesive, empowering, and made us feel like a unified force capable of crafting inclusive, high-impact communications. It’s ideal for HR teams, recruitment agencies, or mixed-skill teams looking to collaborate on inclusive hiring content. If your team wants to streamline job postings while working together, Textio is definitely worth checking out, though consider budgeting for smaller campaigns and support for non-writers.
