Wix

Wix
Designed in Israel 🇮🇱
$17/mo Freemium Visit Website

Wix is one of the most user-friendly website builders out there, making it a great choice for beginners and small businesses who want a professional-looking site without touching code. The drag-and-drop editor is intuitive, and the wide variety of templates makes it easy to get started quickly.

Price
Elite $159/mo | Business $36/mo | Core $29/mo | Light $17/mo
Platforms Supported
Browser Based (Cloud)

Our Verdict

8.5Expert Score
Editorial Score

We ensure that our evaluations are fair and truthful.

Usability
9.5
Accuracy
9
Compatibility
8.5
Functionality
9.2
Free Features
6.5
Pros
  • Drag-and-drop editor makes it easy for anyone to build a site with no coding.
  • Professionally designed and industry-specific options to kickstart any project.
  • Quickly generates a personalized site with minimal input.
  • Extend functionality with plugins for forms, chat, booking, payments, and more.
  • Solid tools for selling products online, including payments and shipping integration.
  • Guides beginners through optimizing their site for search engines.
  • Hosting, domain registration, and SSL included.
Cons
  • Once you choose a template, switching to another is difficult without redesigning.
  • Large or complex sites can sometimes feel slower compared to WordPress or custom builds.
  • Not ideal for very advanced or enterprise-level projects.
  • Premium apps and add-ons may increase the overall price.

What is Wix?

Wix is one of the most user-friendly website builders out there, making it a great choice for beginners and small businesses who want a professional-looking site without touching code. The drag-and-drop editor is intuitive, and the wide variety of templates makes it easy to get started quickly. Features like Wix ADI, the app marketplace, and built-in SEO tools add extra convenience, while the e-commerce capabilities make it flexible enough for online stores. On the downside, it can feel a bit limited if you need highly customized or large-scale functionality, and switching templates mid-project isn’t seamless. Still, for most people looking for a simple, all-in-one website solution, Wix offers great value.

Is Wixn worth registering and paying for?

For anyone starting a website—whether it’s for a blog, business, or online store—Wix is often worth the cost. Even the free plan gives you a working site fast, with access to a drag-and-drop editor, templates, and essential design tools. But once you upgrade, you unlock real value: custom domains, ad removal, advanced apps, e-commerce capabilities, extra storage, and better performance. These features help your site look polished and feel professional without needing technical skills.

That said, if you’re running a high-traffic enterprise site or need advanced customization and scaling options, Wix may feel limiting. Template changes mid-project can be cumbersome, and premium add-ons can add to the cost. For growing small businesses looking to set up smoothly with built-in hosting, SEO help, and sales tools, though, the paid plans often pay for themselves in convenience and speed.

Our experience

We dove into Wix to build a website for our group project—a portfolio site for a local photography studio—and it was a collaborative success that made creating a professional-looking site feel effortless and engaging. Wix, a user-friendly website builder, offers an intuitive drag-and-drop editor, diverse templates, and features like Wix ADI, an app marketplace, and SEO tools, perfect for beginners and small businesses.

The drag-and-drop editor was a standout. We crafted a sleek homepage by dragging images and text blocks, experimenting with layouts like a full-screen gallery, and refined the design together in our shared workspace to match the studio’s aesthetic. Wix’s templates gave us a quick start—choosing a photography-focused template, we customized colors and fonts collaboratively, ensuring a polished look without coding. Prompting Wix ADI with, “Design a portfolio for photographers,” generated a tailored layout that we tweaked as a group to highlight client testimonials.

E-commerce capabilities powered our online booking system. We added a scheduling app from the Wix App Market, enabling clients to book sessions directly, and tested the flow together, adjusting button placements for user-friendliness. Built-in SEO tools helped us optimize the site for search terms like “local photography studio,” with group brainstorming in Google Docs to refine meta descriptions, boosting our site’s visibility.

Integration with tools like Google Analytics and Mailchimp, via the App Market, streamlined our workflow. We set up analytics to track visitor engagement, sharing reports to discuss improvements like adding a blog page. Wix’s simplicity kept everyone involved, with real-time previews letting us iterate on design choices, like swapping hero images for better impact.

While Wix was intuitive, its customization had limits for complex features, like advanced booking logic, which we worked around by selecting robust apps from the marketplace. Switching templates mid-project wasn’t seamless, but we stuck with our initial choice, refining it collaboratively. The free plan let us test extensively, though we upgraded to the Combo plan ($16/month, per wix.com) for a custom domain and ad-free experience, fitting our budget.

Our shared experience with Wix was seamless, creative, and empowering, making it ideal for groups needing a simple, no-code website solution. If you want a user-friendly platform for a professional site, Wix is definitely worth checking out.

Wix
Wix
$17/mo Freemium
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